Wal-Mart Stores Inc. said yesterday that it is rolling out a new advertising campaign with the slogan, “Save Money. Live Better,” replacing the motto “Always low prices” after 19 years.

The new slogan comes as Wal-Mart is incorporating more of an emotional tone into its advertising as it tries to boost sales at its U.S. stores.

Its back-to-school ads showed actors posing as customers, talking about how Wal-Mart helped them save money amid high gasoline prices, a contrast to its previous ads featuring a smiley face character zooming around stores, slashing prices.

Wal-Mart said it will begin running TV ads illustrating “how saving money on the little things adds up and helps families live better.”

Its back-to-school advertising campaign was accompanied by price cuts of as much as 50 per cent on 16,000 items like backpacks and school supplies. -

Back to school shopping will soon be easier for Fairmont residents, who will no longer have to drive more than 45 miles for the values and savings offered at a Wal-Mart Supercenter. Continue …

Wal-Mart Stores Inc. said yesterday that it is rolling out a new advertising campaign with the slogan, “Save Money. Live Better,” replacing the motto “Always low prices” after 19 years.

The new slogan comes as Wal-Mart is incorporating more of an emotional tone into its advertising as it tries to boost sales at its U.S. stores.

Its back-to-school ads showed actors posing as customers, talking about how Wal-Mart helped them save money amid high gasoline prices, a contrast to its previous ads featuring a smiley face character zooming around stores, slashing prices.

Wal-Mart said it will begin running TV ads illustrating “how saving money on the little things adds up and helps families live better.”

Its back-to-school advertising campaign was accompanied by price cuts of as much as 50 per cent on 16,000 items like backpacks and school supplies. -

Extract not available. Continue …

Wal-Mart serves more than 176 million customers weekly in 14 markets worldwide including Argentina, Brazil, Canada, China, Costa Rica, El Salvador, Guatemala, Honduras, Japan, Mexico, Nicaragua, Puerto Rico, United Kingdom and United States. Continue …

#TITLE#Wal-Mart’s ad slogan changes after 19 years #/TITLE
Wal-Mart Stores Inc. said yesterday that it is rolling out a new advertising campaign with the slogan, “Save Money. Live Better,” replacing the motto “Always low prices” after 19 years.

The new slogan comes as Wal-Mart is incorporating more of an emotional tone into its advertising as it tries to boost sales at its U.S. stores.

Its back-to-school ads showed actors posing as customers, talking about how Wal-Mart helped them save money amid high gasoline prices, a contrast to its previous ads featuring a smiley face character zooming around stores, slashing prices.

Wal-Mart said it will begin running TV ads illustrating “how saving money on the little things adds up and helps families live better.”

Its back-to-school advertising campaign was accompanied by price cuts of as much as 50 per cent on 16,000 items like backpacks and school supplies.

September 13, 2007
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At Wal-Mart, Subway is Winning Turf War
NEW YORK (AP) - Wal-Mart Stores Inc. is losing its taste for burgers and fries. Subway, the fast-food chain that likes to promote its sandwiches as a healthy alternative to traditional fried and grilled fare, began doing business with the world’s

As many as 250 new jobs could be coming to northern Bucks County when Wal-Mart completes a planned expansion of its Hilltown Township store, the store?s manager said.

The department store giant wants to convert its building at Hilltown Crossings Shopping Center on Route 309 into one of its Supercenters, complete with grocery aisles that would fill a void left when the Clemens supermarket at the property closed late last year.
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“One parenthetical comment is that the $4…
“One parenthetical comment is that the $4 prescription plan Wal-Mart has started is a major help. No matter what the reader may think of Wal-Mart as…

As many as 250 new jobs could be coming to northern Bucks County when Wal-Mart completes a planned expansion of its Hilltown Township store, the store?s manager said.

The department store giant wants to convert its building at Hilltown Crossings Shopping Center on Route 309 into one of its Supercenters, complete with grocery aisles that would fill a void left when the Clemens supermarket at the property closed late last year.
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“I want to thank a Sam’s associate for outstanding customer support.”
Cheryl C., Wal-Mart Legal Department, Bentonville, Ark. I want to thank a Sam’s associate for outstanding customer support. Last Thursday evening, my family was just starting a shoe shopping event, with teenagers, this is always an event. We began by…

Rantoul Supercenter Hopes You Dance
Rantoul residents will soon have a new place to work and to shop as the community prepares for the grand opening of the relocated Wal-Mart Supercenter.

As many as 250 new jobs could be coming to northern Bucks County when Wal-Mart completes a planned expansion of its Hilltown Township store, the store?s manager said.

The department store giant wants to convert its building at Hilltown Crossings Shopping Center on Route 309 into one of its Supercenters, complete with grocery aisles that would fill a void left when the Clemens supermarket at the property closed late last year.
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More Charity is in Store
Margaret A. McKenna, the former president of Lesley University in Cambridge, has been tapped to head what’s billed as the largest corporate charitable foundation in the country.

Wal-Mart to Carry Plan B Emergency Contraception
All of its pharmacies will begin carrying Plan B contraceptives effective March 20.

Sam’s Club Opens Fayetteville Location
Area residents will gain a fresh new shopping choice as well as a champion of sustainability, service and community support when the new Fayetteville Sam’s Club opens next week.

As many as 250 new jobs could be coming to northern Bucks County when Wal-Mart completes a planned expansion of its Hilltown Township store, the store?s manager said.

The department store giant wants to convert its building at Hilltown Crossings Shopping Center on Route 309 into one of its Supercenters, complete with grocery aisles that would fill a void left when the Clemens supermarket at the property closed late last year.
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“I still can not believe everything that the company has allowed me to achieve”
Ganese M., Human Resources, Raymond, NH I started with Wal-Mart in Marcy, NY in July 1994. I am approaching my 13th year with the company and as I look back and reflect I still can not believe everything that the…

Wal-Mart sailed through the final town requirements for a Route 3 Superstore on Tuesday night, gaining several approvals from the town of Watertown Planning Board. The four Planning Board members at the meeting unanimously approved the site plan, under which Wal-Mart will expand by 80,000 square feet.

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Shares of department-store operator Kohl’s Inc. jumped Thursday, after a Deutsche Bank analyst said its new “Simply Vera” product line will help drive holiday sales. also …

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Peru Supercenter Enhances Shopping Options for Area Residents
As Peru residents prepare for the upcoming school season, they will soon be able to shop for Wal-Mart’s value and convenience closer to home.

Wal-Mart gets go-ahead from board
Wal-Mart sailed through the final town requirements for a Route 3 Superstore on Tuesday night, gaining several approvals from the town of Watertown Planning Board.

Wal-Mart steps up toy safety reviews
Wal-Mart Stores Inc. is stepping up testing and safety reviews of the toys it sells to reassure consumers ahead of the critical holiday season after a series of recalls of Chinese-made toys over hazards to children.