Wal-Mart’s ad slogan changes after 19 years

Wal-Mart Stores Inc. said yesterday that it is rolling out a new advertising campaign with the slogan, “Save Money. Live Better,” replacing the motto “Always low prices” after 19 years.

The new slogan comes as Wal-Mart is incorporating more of an emotional tone into its advertising as it tries to boost sales at its U.S. stores.

Its back-to-school ads showed actors posing as customers, talking about how Wal-Mart helped them save money amid high gasoline prices, a contrast to its previous ads featuring a smiley face character zooming around stores, slashing prices.

Wal-Mart said it will begin running TV ads illustrating “how saving money on the little things adds up and helps families live better.”

Its back-to-school advertising campaign was accompanied by price cuts of as much as 50 per cent on 16,000 items like backpacks and school supplies.
-

NEW YORK — Wal-Mart Stores on Tuesday unveiled its plans to entice U.S. shoppers to spend their tax rebates in its discount stores, offering to cash the checks for free and saying it has cut prices on key items such as cereal and lunch meat. The world’s also …

BENTONVILLE, Ark. The world’s largest retailer said Tuesday that no purchase will be required. Wal-Mart typically charges up to $3 to cash payroll or government checks. Wal-Mart Stores Inc. says customers can also, without charge, load the stimulus also …